We are Cuddle – The Sleep Health Company.

"We’re two friends that met 8 years ago and bonded over nutrition, health and well-being. Both very busy, we would often share ideas and natural remedies for dealing with our daily sleep, stress, and burnout struggles. Night after night after work, we’d both find ourselves tossing and turning, our minds racing, and anxiety growing as the hours ticked by.

Two years ago, we made it our mission to change the landscape of sleep health in the U.S. Sleep isn’t just a nightly routine—it’s the cornerstone of optimal health, mental clarity, emotional well-being, and even stronger relationships. Frustrated by the lack of effective, natural sleep solutions on the market, we set out to create something better.

That’s when we partnered with Dr. Russell Foster, a globally renowned sleep scientist from Oxford University and expert in circadian cycles. Working alongside taste experts, we developed a formula that not only promotes deep, restorative sleep but also tastes delicious. We named it Cuddle—because sleep should feel as comforting and nurturing as your favorite pillow.

At the core of everything we do is one goal: to prioritize your sleep health. With Cuddle, we aim to help you experience truly restorative rest, night after night."